Campaign Information Grand Union have developed a microsite and online advertising for the Energy Saving Trust, to sit at the heart of their 2006 Brand campaign.
The core aim of the campaign is to raise awareness of the positive impact we can all have as individuals on preventing climate change. The site encourages visitors to commit to up to ten energy saving measures, and dedicate their commitment to a place in the UK they wish to preserve. The postcard is made possible by Flickr, as the site pulls in over seven and half million images from the online photo sharing site, creating an engaging and user centric experience.
The site has received a number of blog postings, particularly in the ever growing environmental blogosphere, encouraging those passionate to commit. This exposure has been deepened further by the digital wristbands available on the site, that users can simply add to their blog, myspace or any web property they may own.
The online ads showcase how energy saving measures can have a direct impact on alleviating the negative impacts of climate change. Split across two panes, the interactive ads prompt users to take the energy saving measures within the creative while the other half of the panel shows recognisably the ill effects of climate change. After taking the simple step, the video animates away the ill effect, empowering the user to prevent climate change, and demonstrating how simple the changes required actually are.
