Campaign Information Diesel’s guides for successful living have shifted to successful afterliving this year through the launch of Diesel Heaven. This season’s online campaign has gone further than ever before and includes a blog that reports on a worldwide phenomenon of fallen angel wings with documented sightings in 18 countries, video ads featuring the attractive guide to Diesel Heaven, Delia Evans, itinerary ads that allude to activities you could expect to experience in Heavens only 7 star hotel and a discrete angel recruitment campaign to make up for all the fallen angels that have been corrupted by Diesel’s presence and subsequently kicked out of their celestial work place.
