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Oct 08winnerrunner uprunner up
LA Premiere by Lean Mean Fighting Machine*


Campaign Information
To celebrate the launch of their new route between Dubai and L.A, Emirates is giving people the opportunity to star in a short film.

The Exposure of Tom King is a movie about blackmail and deceit, Hollywood egos and human relationships. The twist is the short movie has already been shot, in Los Angeles, but with absolutely no people in it at all. People from all around the world have been auditioning for a role, via their webcam.

The Hollywood casting director, AVY KAUFMAN (Brokeback Mountain, Capote, Sixth Sense, The Bourne Ultimatum) will be casting for each of the main roles.

The final movie will have a global cast, acting in the same scenes, but who have never actually met.



View: LA Premiere

Creative Agency:Lean Mean Fighting Machine
Media Agency:
Campaign Type:Banners
Campaign microsites
Rich Media
Live date:Oct 2008 - Nov 2008
Contact:dbedwood@leanmeanfightingmachine.co.uk
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